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B2B Marketing Consultancy::.

We offer a number of specific marketing consultancy services to ensure your success in either the UK market or the world market via the the Internet.

These services are primarily targeted at Chinese companies wanting to do business in UK and our market research, brand development and Internet marketing strategy services would be invaluable. Additionally, these services are equally, UK based companies could benefit from these specialised services as well.

• Market Research
  
  It is highly essential to carry out market reserch  to determine the quality and demand of the target markets for your products and services before entering the market place. Although, a significant amount of data could be collected via the interenet, there is no comparison with researchers who have an indept knowlege of the country, culture and in the different industry sectors.
  
  The bottom line is, B2B will assist our clients:
   
• Who their compititors are and to gain a overall idea of their business strategy
• What their USPs are and what brand values  do they offer to the market place
• Which marketing and sales channels they are employing
• How they are promoting their products and services, and their pricing structure
  
  
  
   
• Brand Development
  
  Far too many companies entered the market place without giving enough thought and consideration of their brands. Indeed far too many companies do not really have a real understand of brands, brand development and how a brand could be used as a leverage in their business growth
  
  Also, some businesses are still regarding their logo image as a brand. This obviously is not the case and it is only a key part of a brand.
  
  We at B2B provides a brand development service which will enable our clients whether they are Chinese or British to develop, implement and promote their brand strategy on an ongoing basis. We work with our clients in a systematic way;
   
• Positioning: To identify the position to take in creating a recognisable brand. The purpose here is to establish a firm position for your brand in the minds of your prospects and customers.
   
• Own Your Category: To gain the advantage of being the exclusive owner of a unique category within your market.
   
• Identify Your Brand Personality To understand the concept of brand personality, generate that personality for your brand and increase the “bonding power” or your brand by always staying true to its character.
   
• Select Your Brand Archetype: Invest your brand with power of the “collective unconscious” These are the fundamental images, concepts or personality types that have been recognised through all ages in all cultures. That is the hidden part of the human mind that shared by all individuals.
   
• Rate The Names: To understand the creteria of a successful name.
   
• Identify the Type of Name: To learn about the different types of brand names and their particular qualities.
   
• Assess Famous Logos: Learn the criteria for an effective logo.
   
• Create a Tagline: Become conscious of what works - and what doesn’t  - in taglines, and then create one.
   
• Rate the Choice of Colour: Become aware how colour needs to be appropriate to the brand personality.
   
• Identify Your Brand Values: Connect with customers by sharing core values relevant to your field.
   
• Identify Your Brand Beliefs: Connect with customers by sharing powerful and powerful beliefs.
• Know Your Brand Enemy: Bring increased clarity and definition to the brand.
   
• Identify Brand Touch Points: To become aware of how many different contacts people have with yur brand.
   
• Create Significance for Your Brand: To deepen the brand bond - and give you, as brand owner, the highest possible satisfaction.

• Internet Marketing Strategy
  
  You will find that a large proportion of commercial websites are under performing simply because a well thought out Internet marketing strategy is absent.
  
  B2B with its years of experience in designing and developing commercial websites will be able to assess your current website and make recommendations to improve your website.
  
  For details or our Internet services, please click here.

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